I once heard a physician describe the culture of his award winning hospital in this way. He said, “Just as our body needs red blood cells to live and grow, we also need white blood cells. Red blood cells equate to our income and profitability. But white blood cells equate to our patient care and superior performance in all areas.”

What the doctor described was really a Conscious Culture — one that fosters continued learning, personal and professional growth and the opportunity for people to apply their skills and knowledge in ways that benefit their customers and, in turn, the company. As a result profits are realized.

When I talk to companies and organizations about creating a Conscious Culture, I emphasize the Four Ps. They are your Principles, People, Processes and Performance. Regardless of the type of business or organization you operate, these four areas influence your values, attitudes and behaviors in the workplace.

But, just like the human body, we need a balance between our red and white blood cells. And, so does your company. You need a balance between your business operations, customer relations and profit strategies. We refer to these three areas as your Business Success Triad. It’s a very delicate balance because each of the three legs of your Business Success Triad constantly compete for resources and money. Just as our body competes for nourishment, recreation, mental and physical stimulation and rest.

The Course of 10,000 Days believes conscious leaders value their people because they understand people are their greatest asset. When leaders create a conscious culture that goes beyond the profit motive and fosters an environment that nurtures their people and treats each and every customer with dignity and respect, new customers will seek you out and your profits will grow.

Author: Tom Hinton

Since 1989, Tom Hinton has inspired, challenged, nurtured and entertained over 1,000 corporate, association, and government audiences with his dynamic speeches and interactive workshops on personal growth and professional development topics including: Life Balance, Employee Engagement, How to Make the Rest of Your Life the Best of Your Life, and Creating the High Performance Workplace. In 2006, Tom completed The Course of 10,000 Days®, a transformational personal development program that dramatically altered his perspective on how to live a life of purpose, fulfillment and happiness. Today, Tom teaches audiences how live their passion, love who they are and what they do, and create a lasting legacy. These are the very principles and practices embodied in The Course of 10,000 Days®. He continues to speak around the world to corporate audiences and facilitate public workshops on these timely issues and popular topics. Tom also serves as the chairman of The 10,000 Days Foundation, a non-profit, tax-exempt educational organization that focuses on personal growth and spiritual development programs for individuals and businesses. The 10,000 Days Foundation is based in San Diego, California. Much of the work performed by the 10,000 Days Foundation is devoted to helping people find their higher purpose through The Course of 10,000 Days® and creating life balance, fulfillment and abundance in their lives. Tom is a graduate of the University of Maryland and the author of four books. He can be reached via email at: tom@10000Days.org For more information, please visit our website at: www.10000Days.org